Search Engine Optimization (SEO) means optimizing your permanent and natural ranking on search engines by improving your web presence. It is complementary to Search Engine Advertising (SEA).
The remaining 15% are on SEA links.
Source: Zero Limit Web 2018
SEO targets buyers with concrete projects who search with 3-7 keywords.
SEA targets browsers who search by 1-2 keywords.
Your stand benefits your SEO in two ways:
Multiple backlinks from your stand transfer NauticExpo’s trust reputation to your website.
(Our Domain Authority is 57)
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YOUR WEBSITE’S SEARCH ENGINE VISIBILITY IMPROVES.
Your stand consists of hundreds to thousands of additional pages that are indexed by search engines in 9 languages.
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YOUR PRODUCTS’ VISIBILITY ON THE SEARCH ENGINES IMPROVES.
SEA is best for specific campaigns limited in time and scope.
SEO is best for maintaining long-term visibility across all your keywords and languages.
on your own
with NauticExpo
CONTROLLING COSTS
MANAGING KEYWORDS AND LANGUAGESTARGETING BUYERS
LEAD MANAGEMENT
The number of backlinks from your stand to your website
The number of pages of your stand that have been indexed by search engines
The number of your strategic keyword searches where NauticExpo appears on the first page of Google